| Today’s
consumers are aware of environmental issues and indoor air
quality concerns, but they may not know that their HVAC/R
dealer can provide them with solutions. As a technician, you
may have a lot of questions when it comes to IAQ.
How can you market it to
your customers? Is it simple to install? And where can you
find the training and products you need to become an IAQ
expert? Most of the time, technicians are called to a
customer’s home or business to provide a new install or
retrofit. This is the perfect opportunity to approach your
customers about indoor air quality concerns, because this is
the easiest and most effective time to install IAQ.
According to Totaline®
Category Manager Ken Rando, there are many ways technicians
can ease their customers into IAQ. “Check for obvious
factors that might make indoor air quality a concern for
your customers,” Rando said. “Some things you might want
to be on the lookout for are pets, smokers, and static
cling.” He said that other things to be on the lookout for
are either very dry or humid indoor air, musty odors, and
dust particles in the air. Rando also said that it’s
helpful for technicians to have an IAQ checklist handy when
they go out on calls. “Using a checklist can help you
identify concerns that aren’t obvious, and help you
familiarize your customers with IAQ,” he said. He
suggested that the checklist include questions about
allergies, asthma, dry skin, and other health concerns.
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Once
technicians learn to spot IAQ concerns in their customers’
homes, where can they receive product training? “Totaline
sales center offer regional training four times a year,”
said Totaline Category Manager John Loeffler. He also
recommended that dealers attend the Totaline trade show,
where vendors display IAQ products, answer questions, and
provide product literature and information. “It’s
important for technicians to understand the range of IAQ
products, and the different types of applications out there,”
Loeffl er said. “And, Totaline sales centers are a
one-stop shop for all of their IAQ needs.”
Some of the
IAQ product offerings at Totaline sales centers include
electronic air cleaners, media filters, HEPA fi lters,
humidifiers, HRVs and ERVs, air purifiers, UV object
purifiers, and commercial smoke detectors. “Totaline sales
centers offer a solid, comprehensive line of IAQ products.
They’ve got all of the bases covered,” Rando added. “IAQ
products provide a huge opportunity to today’s dealers,
and we supply it all at one convenient location.” When
dealers shop Totaline sales centers for all their IAQ needs,
they’re eligible to receive FREE STUFF. In 2009, purchase
five different line items including two Totaline IAQ
products, and receive a FREE windup flashlight radio. For
more information on this and other great FREE STUFF offers,
visit www.totaline.com
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