|
Southwest HVAC News
3M Rebrands
Commercial HVAC Filter Products from Filtrete™ to 3M™.
3M Purification, long known for its expertise in filtration
technologies, announces the rebranding of its commercial HVAC filter
products.
Previously sold under the Filtrete™ brand, the products will now
instead carry the 3M™ brand. With this change, 3M will unify its
wide portfolio of commercial offerings and help customers
differentiate them from its consumer products. The change comes
after significant research was performed showing the high levels of
brand awareness and trust that commercial customers have in the 3M
brand, while also revealing that many customers see Filtrete brand
filters as residential products.
Additionally, because 3M offers many products beyond filters to the
commercial HVAC market, bringing the portfolio together under a
single brand umbrella will help simplify product selection for
customers.
“The 3M brand is one that customers trust for best-in-class products
and performance,” said Jenny Hicks, marketing manager for Commercial
Air Filtration, 3M Purification. “By unifying our commercial
offerings under one brand, we hope to help streamline the
decision-making process and give customers one go-to source for
their commercial air filtration needs.”
Story
continues below ↓
advertisement
| your
ad here
The company’s
commercial HVAC filter products are currently used in many
traditional HVAC applications, serving facilities such as data
centers, commercial buildings and healthcare facilities. The
filters were recently used in a highly successful reworking of
the HVAC system at Denver International Airport.
“The new air
filtration system not only improved our indoor air quality, it’s
also more efficient, uses less energy, produces less solid waste and
reduces the labor costs associated with maintaining our heating and
air system,” said Dave LaPorte, the airport’s deputy manager of
aviation.
In addition to their
traditional HVAC applications, 3M is also now marketing its filters
to meet the needs of facilities where infection control and
industrial processing demand high performance air filtration.
Solutions are available for facilities such as swine barns and other
livestock buildings, as well as for processing facilities such as
those used in fuel cell, automotive or pharmaceutical production.
Luke Minion, DVM, CEO
of Pipestone Veterinary Clinic, explained why his business recently
switched to 3M air filters for the swine farms that it manages.
“When we sought out a new option for filtration at our sow farms, we
were looking for a company that would be willing to innovate and
customize its approach for how we use filters in our business. We
knew that 3M’s innovation is second to none, and obviously their
brand is known for its tremendous commitment to quality.”
For more information
about 3M commercial air filtration products, visit
3Mpurification.com/airfilters.
About 3M
3M captures the spark of new ideas and transforms them into
thousands of ingenious products. Our culture of creative
collaboration
inspires a never-ending stream of powerful technologies that make
life
better. 3M is the innovation company that never stops inventing.
With
$30 billion in sales, 3M employs about 88,000 people worldwide and
has operations in more than 70 countries. For more information,
visitwww.3M.com or follow @3MNews on Twitter.
###
|
